Intoxicating Pleasures – The Reinvention of Wine, Beer, and Whiskey after Prohibition(California Studies in Food and Culture Vol

著者：Jacobson, Lisa Sheryl

【重要事項説明】

1.	手配先によって価格が異なります。
2.	納期遅延や入手不能となる場合がございます。
3.	海外のクリスマス休暇等、お正月等の長期休暇時期の発注は、納期遅延となる場合がございます。
4.	天候（国内・海外）により空港の発着・貨物受入不能の発生により納期遅延となる場合がございます。
5.	複数冊数のご注文の場合、分納となる場合がございます。
6.	美品のご指定は承りかねます。

手配先：海外仕入USA

• お届けまでの予想日数： 3週間～4週間
• 在庫数：
• 組合員価格：価格未定

内容の説明

In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies-a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners-powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens.

登録情報

商品コード：1038440049
出版社: University of California Press
出版年月: 2024/11
ISBN-10: 0520401093
ISBN-13: 978-0-520-40109-9
出版国: アメリカ合衆国
装丁: hardcover/Geb./rel.
媒体: 冊子
ページ数: 380 p.
ジャンル: 生活科学