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著者:Leon Dominguez, Umberto
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In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.
商品コード:1038640212
出版社: Cambridge University Press
出版年月:
2025/01
ISBN-10: 1009568337
ISBN-13: 978-1-00-956833-3
出版国: イギリス
装丁: hardcover/Geb./rel.
媒体: 冊子
ページ数: 256 p.
ジャンル: 認知心理学