ｱｶﾃﾞ1356 コトラーのマーケティング6.0「国内在庫有」
開催期間：2024/11/25～2025/03/31

Marketing 6.0: The Future Is Immersive H 256 p. 23

著者：Kotler, Philip/Kartajaya, Hermawan/Setiawan, Iwan

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• 現地価格：$28.00
• 組合員価格：¥4,356 (税込)

内容の説明

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: -The building blocks of metamarketing -Generation Z and Generation Alpha and the technologies they use daily -How to tap into metaverses and extended reality -The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

登録情報

商品コード：1036152240
出版社: John Wiley & Sons, Inc.
出版年月: 2023/12
ISBN-10: 1119835216
ISBN-13: 978-1-119-83521-9
出版国: アメリカ合衆国
装丁: hardcover/Geb./rel.
媒体: 冊子
ページ数: 256 p.
ジャンル: マーケティング