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アカデ1324 グローバルなマーケティング管理 第9版「海外手配」
開催期間:2023/12/01~2024/03/31

Global Marketing Management 9th ed. P 800 p. 22

Global Marketing Management 9th ed. P 800 p. 22

著者:Kotabe, Masaaki (Mike)/Helsen, Kristiaan


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  • 現地価格:$150.95
  • 組合員価格:¥23,595 (税込)

内容の説明

An indispensable resource for students of marketing, management, and international business In the newly updated ninth edition of Global Marketing Management, a team of veteran marketers delivers an academically rigorous and practically relevant guide for marketing managers hoping to succeed in an increasingly competitive international business environment. Readers will discover state-of-the-art global marketing practices that can be implemented to achieve wide-ranging corporate goals. In the book, business majors will step through a variety of animating themes, including the explosive growth of information technology, the economic and political forces of globalization, and the increased influence of environmental, social, and governance changes. Global Marketing Management is an ideal resource for undergraduate and graduate students of marketing, management, and business. NEW TO THIS EDITION ・Thoroughly updated examples and case studies with contemporary information ・An ongoing emphasis on the increased volatility and uncertainty of today’s global markets ・Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities ・New explorations of major global environmental and ethical issues ・New chapters on emerging markets, internet marketing, and corporate social responsibility FEATURES ・Offers updated, contemporary examples throughout the book ・Explores the tension between pursuing economies of scale and respecting unique cultural sensitivities in various regions ・Discusses major global environmental and ethical issues, including climate change and child labor ・Presents new and updated long case studies of real-world international marketing

登録情報

商品コード:1034604922
出版社: John Wiley & Sons, Inc.
出版年月: 2022/10
ISBN-10: 111988876X
ISBN-13: 978-1-119-88876-5
出版国: アメリカ合衆国
装丁: paper/Kt./br.
媒体: 冊子
ページ数: 800 p.
ジャンル: マーケティング



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