Advanced Introduction to Digital Marketing P 160 p. 22

著者：Dholakia, Utpal

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内容の説明

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth. Key Features: Provides a state-of-the-art review for each area of digital marketing Builds upon influential articles to advance knowledge Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.

登録情報

商品コード：1034578029
出版社: Edward Elgar Publishing Ltd.
出版年月: 2022/10
ISBN-10: 1803921072
ISBN-13: 978-1-80392-107-5
出版国: イギリス
装丁: paper/Kt./br.
媒体: 冊子
ページ数: 184 p.
ジャンル: 経営情報