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アカデ1173 デジタルマーケティング:戦略的「海外手配」
開催期間:2022/12/01~2023/03/31

Digital Marketing:Strategic Planning & Integration, 2nd ed. '22

Digital Marketing:Strategic Planning & Integration, 2nd ed. '22

著者:Hanlon, Annmarie


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●この書籍の 装丁(hard)はこちら

  • 現地価格:£41.99
  • 組合員価格:¥7,502 (税込)

内容の説明

ソーシャルメディアからVRマーケティング、指標、分析に至るまで、デジタルマーケティングのあらゆる側面をカバーするテキスト第2版。 An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you've learnt to real-world scenarios. 'Ethical Insight' boxes provide a reflective and challenging look at social issues and the negative side of marketing. 'Digital Tool' boxes introduce professional tools, such as 'Spot the Troll', Hootsuite and Padlet. The 'Smartphone Sixty Seconds' feature provides super-quick online activities using needing only your phone. Includes a new 'Journal of Note' feature in each chapter, to direct you to Worked digital marketing plan Complimented by online resources, including PowerPoint slides, and Instructor's Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

登録情報

商品コード:1033608672
出版社: Sage Publications Ltd.
出版年月: 2022/02
ISBN-10: 1529742803
ISBN-13: 978-1-5297-4280-0
出版国: イギリス
装丁: paper/Kt./br.
媒体: 冊子
ページ数: 480 p.
ジャンル: マーケティング



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