From Stacks to Storefront P 120 p. 30

著者：Bartlett, Wendy K.

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内容の説明

In order to effectively bring their collections and other offerings together with users, all libraries-public, school, academic, and special-need to apply sound merchandising. This book covers the foundations of merchandising specifically for libraries and shows librarians how to work within constrained budgets to maximize impact. Libraries are not much different than retailers looking to capture the attention (and "business") of patrons, with the ultimate goal of continually growing the number of their "repeat customers." By tapping the power of merchandising, any librarian regardless of budget or staffing limitations can boost their library's success. From Stacks to Storefront provides a thorough explanation of merchandising concepts as they apply to public, school, academic, and special libraries, exploring which strategies are most practical and productive for specific situations. Readers will learn the many techniques and strategies that fall under the umbrella of "merchandising" and understand why is it critical to their library's success, across interest and age levels. This book also covers how to evaluate a library's merchandising needs and opportunities, and it explains how to measure success; how to make merchandising work with little staff and less money; and how to tackle special challenges in kids, teen, and eMedia. The book emphasizes the importance of ensuring that staff fully appreciate the benefit of merchandising in order to guarantee involvement, buy-in, and positive morale among your team members-which is key to creating customer satisfaction. * Shows how to create efficiencies and achieve results by planning library promotions within a broad strategic context * Enables librarians to understand key marketing concepts-such as showrooming, wayfinding, and adjacencies-and shows how to apply these ideas within the library setting * Explains how to gather data on what your library needs and where it's needed, as well as how to evaluate the ways patro

登録情報

商品コード：1033536675
出版社: Libraries Unlimited
出版年月: 出版予定年月未定
ISBN-10: 1440855781
ISBN-13: 978-1-4408-5578-8
出版国: アメリカ合衆国
装丁: paper/Kt./br.
媒体: 冊子
ページ数: 120 p.
ジャンル: 図書館学・情報科学