A/B Testing:The Most Powerful Way to Turn Clicks Into Customers '15

著者：Siroker, D

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内容の説明

HOW YOUR BUSINESS CAN USE THE SCIENCE THAT HELPED WIN THE WHITE HOUSE "Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data–driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today." ??MARISSA MAYER, CEO of Yahoo! "Finally, a book on A/B testing and digital optimization that I will eagerly hand out to my clients! It's approachable, not overly technical, and is actually full of real–world examples of testing in action that provide the inspiration for testing that is so badly needed in most companies." ??CALEB WHITMORE, founder and CEO, Analytics Pros; coauthor of Performance Marketing with Google Analytics "A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!" ??Tim Ash, CEO, SiteTuners; bestselling author of Landing Page Optimization; and chair of Conversion Conference "Here's the secret to magnificent marketing success: 1. Create a hypothesis. 2. Test it. 3. Be less wrong! In our immensely complex business world, if your organization is not structured to be less wrong every day, your failure is guaranteed. Ready to be less wrong but don't know how? Let Dan and Pete teach you!" ??Avinash Kaushik, author of Web Analytics 2.0; Digital Marketing Evangelist, Google "Savvy marketers have long known that A/B testing is a great way to optimize marketing and generate more revenue. But for too long, it has been considered too hard and complicated for most marketers to use. A/B Testing: The Most Powerful Way to Turn Clicks into Customers shows marketers at all levels of experience why testing is important??and more importantly, it gives them step–by–step guidance on how to get started and get the best results. I'm giving copies of this to my entire team, and I recommend you do as well!"??Jon

登録情報

商品コード：1018491044
出版社: John Wiley & Sons, Inc.
出版年月: 2015/09
ISBN-10: 1118792416
ISBN-13: 978-1-118-79241-4
出版国: アメリカ合衆国
装丁: hardcover/Geb./rel.
媒体: 冊子
ページ数: 208 p.
ジャンル: マーケティング