Ambush Marketing & the Mega-Event Monopoly 2012nd ed.(ASSER International Sports Law Series) H 800 p. 12

著者：Louw, Andre M.

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内容の説明

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law's treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory 'association rights' to mega-events, and considers potential future developments in respect of the law's treatment of mega-event commercialisation. It is valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; and civil rights organisations.

登録情報

商品コード：1009187122
出版社: Asser Instituut, Interuniversitair Instituut Voor Int. Recht T.M.C.
出版年月: 2012/06
ISBN-10: 9067048631
ISBN-13: 978-90-6704-863-7
出版国: オランダ
装丁: hardcover/Geb./rel.
媒体: 冊子
ページ数: XX, 764 p.
ジャンル: 情報法