に同じ書籍を注文されています。
再度ご注文されますか?
著者:Gillespie, Kate/Swan, K. Scott
【重要事項説明】
1. | 手配先によって価格が異なります。 |
2. | 納期遅延や入手不能となる場合がございます。 |
3. | 海外のクリスマス休暇等、お正月等の長期休暇時期の発注は、納期遅延となる場合がございます。 |
4. | 天候(国内・海外)により空港の発着・貨物受入不能の発生により納期遅延となる場合がございます。 |
5. | 複数冊数のご注文の場合、分納となる場合がございます。 |
6. | 美品のご指定は承りかねます。 |
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.
商品コード:1032957204
出版社: Routledge
出版年月:
2021/09
ISBN-10: 1138326062
ISBN-13: 978-1-138-32606-4
出版国: イギリス
装丁: hardcover/Geb./rel.
媒体: 冊子
ページ数: 528 p.
ジャンル: マーケティング