Engaging your Community through Active Strategic Marketing H 224 p. 21

著者：Kendrick, Terry

【重要事項説明】

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内容の説明

This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. Now more than ever libraries need to demonstrate the value they create for their communities. To do this, they must find ways to engage with these communities to deliver this value. Engaging your Community through Active Strategic Marketing takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing. Whether it is raising awareness of resources, increasing library use or demonstrating value, Engaging your Community through Active Strategic Marketing will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image. Written by an experienced library marketing trainer and author and packed with international case studies and interviews with expert library marketers, the book covers: strategic marketing planning understanding users and potential users identifying value and grouping users for marketing activity understanding stakeholder management to support marketing activity crafting messages identifying effective marketing channels digital marketing evaluating the response to marketing activity. Engaging your Community through Active Strategic Marketing will be a must-read for library and information service directors and managers in all sectors. It will also be useful for all library and information professionals interested or involved in the strategic planning or marketing of library services and students of library and information science, particularly those taking library management or marketing modules.

登録情報

商品コード：1027732880
出版社: Facet Publishing
出版年月: 2021/05
ISBN-10: 1783303840
ISBN-13: 978-1-78330-384-7
出版国:
装丁: hardcover/Geb./rel.
媒体: 冊子
ページ数: 224 p.
ジャンル: 図書館学・情報科学