Contemporary Strategy Analysis, Text and Cases Edi tion, 9th ed. '15

著者：Grant, Robert M.

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内容の説明

??????Great textbook that manages to provide both scientific insight as well as valuable tools for practice.?????? Prof. Dr Phillip C. Nell, Vienna University of Economics and Business, Austria ??????Grant???s Contemporary Strategy Analysis provides a comprehensive and practical review of all the key strategy topics, from analysing internal resources and capabilities to competitive advantage in mature industries. It provides a detailed and pragmatic overview, ideal for my Strategy Exec MBA module, with numerous practical case studies making it a must have for both post graduates and industry practitioners.??????Amazon Reviewer Contemporary Strategy Analysis, 9th edition, is the latest installment of Robert M. Grant???s widely adopted and internationally acclaimed book on strategy analysis in a business context. An ideal study companion for MBA and advanced undergraduate courses, Grant employs his vibrant and accessible writing style to introduce the core concepts and principles of strategy analysis, whilst combining a rigorous approach to business strategy with highly relevant illustrations of current practice. The rich collection of contemporary examples which run throughout the book present an in–depth focus on strategy implementation, particularly the pressures on companies to reconcile scale economies with entrepreneurial flexibility, innovation with cost–efficiency and globalization with local responsiveness. The 9th edition is fully revised and updated to include greater emphasis on strategy implementation, platform–based competition and industry ???ecosystems???, the role of strategy–making processes and practices, and mergers, acquisitions and alliances.  This text and cases combined volume includes 24 full–length cases written specifically by the author to enable students to apply concepts and techniques of strategy analysis to real–life scenarios. The cases, which have been completely updated, include several new entries such as Tough Mudder, Haier Gr

登録情報

商品コード：1017750849
出版社: John Wiley & Sons Ltd.
出版年月: 2015/12
ISBN-10: 1119120845
ISBN-13: 978-1-119-12084-1
出版国: イギリス
装丁: paper/Kt./br.
媒体: 冊子
ページ数: 776 p.
ジャンル: 経営戦略